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[ EEPI-Discuss ] Re: Why are movie theatre revenues declining?


	1) Social factors eroding theater environment (talking, cell  
   phones, babies crying, etc.);
	2) Sacrificing long term relationships with theater goers for  
   the increase in short term profitability (commercials, no ushers, etc.);
	3) Higher quality experience elsewhere (Home theater);
	4) Declining quality of mainstream movies;
	5) Easily available "Long Tail" content alternatives (Netflix,  
   Amazon).

I would also add:

6) Small screens.  Many theatre screens aren't much larger than your TV.

7) Short window of availability.  If you don't get there in the first
   week or so, it's already gone.  So one or two conflicts and you
   have to wait for the DVD.

8) DVDs (and other forms) out so fast.  It has been six months and is
   moving to much shorter times.  Why bother going to the threatre
   when you can have it on DVD before the buzz dies down?

9) Economics.  My choices:

	2 tickets ($6-$8 each, say $7 each)
	2 popcorn ($2.75 each for small)
	2 pop ($2.75 each for small)
	--------
	$25

and put up with #1, #2, and #6.  Instead, you can buy the DVD for $20
and watch it more than once.  Even if the movie is bad, you're still
out less than the theatre price.

Craig
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