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[ EEPI-Discuss ] Unrated Versions of Films May Outsell the Originals
http://www.chicagotribune.com/technology/cl-et-dvd31may31,1,4632323.story?coll=chi-business-hed Two DVD versions of "Team America: World Police" hit the shelves May 17. One was R-rated. The other was unrated - and for good reason. It contains, among other things, 50 seconds of new footage of a sex scene best described as Larry Flynt meets the Kama Sutra. Performed by two acrobatically inclined puppet protagonists with scatological fetishes, it's setting the town abuzz. Often racier or more violent than their big-screen counterparts, unrated DVDs usually outperform the less-explicit version. Pouring new life into a movie franchise, they're a valuable marketing tool - particularly effective with the 18-to-34-year-old demographic, the heaviest home video users. ... --Lauren-- Lauren Weinstein lauren@pfir.org or lauren@vortex.com or lauren@eepi.org Tel: +1 (818) 225-2800 http://www.pfir.org/lauren Co-Founder, PFIR - People For Internet Responsibility - http://www.pfir.org Co-Founder, EEPI - Electronic Entertainment Policy Initiative - http://www.eepi.org Moderator, PRIVACY Forum - http://www.vortex.com Member, ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com DayThink: http://daythink.vortex.com _______________________________________________ EEPI-Discuss mailing list information: http://lists.eepi.org/mailman/listinfo/eepi-discuss