[ EEPI-Discuss ] The "New Laws" of Television

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Date: Sat, 21 May 2005 23:22:54 -0400
From: Monty Solomon <monty@roscom.com>
Subject: The New Laws of Television


Piracy is Good?
The New Laws of Television

by Mark Pesce

May 21, 2005 | PART TWO: THE NEW LAWS OF TELEVISION

There are two principle components of the new value chain of 
television hyperdistribution: the producer and the advertiser. An 
advertising agency is likely acting as an intermediary between these 
two, connecting producers to advertisers, working out the demographic 
appeal of particular programs, and selling ad payload into those 
programs; this is a role they already fulfill - although at present 
they work with the broadcast networks rather than the producers. 
There is no role for a broadcaster in this value chain; the audience 
has abandoned the broadcaster in favor of a direct relationship with 
the program provider. That said, the broadcasters are uniquely 
qualified to transform themselves into highly specialized advertising 
agencies, connecting advertisers to producers; this is something they 
already excel at.

...

http://www.mindjack.com/feature/newlaws052105.html


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